A Statement Ceiling for a Global Streaming Giant

Stepping into the US headquarters of a Global Streaming Giant, visitors are greeted by a striking ceiling installation that seamlessly blends design with function.

Designed by Dekker and inspired by the Rio Grande and Hunter House Café, this project features a hanging dowel ceiling that defines the lobby’s atmosphere.

Product
Custom Ceiling Solution

Materials
Timber

Species
Australian Ash

Applications
Custom Hanging Dowel
Feature Ceilings

Sector
Leisure

Architect
Dekker

Builder
JT Magen

Location
Albuquerque, New Mexico, US

Completion
2024

Photographer
Travis Lewis

A Dynamic Architectural Vision

To bring this vision to life, Dekker used parametric design software like Rhino and Grasshopper, the design team was able to adjust the layout in real-time, refining the wave-like pattern before exporting precise CSV data directly to our team for production.

Spanning 16’ W x 21’ L, the installation transforms the lobby into a warm and inviting space. The ceiling’s organic flow was achieved through 1’ to 3’ wood dowels, arranged to create a gradient effect. The spacing, which begins at 6 inches, expands gradually to enhance the fading illusion.

Exporting data directly from our model to Sculptform streamlined the process significantly. We used Rhino/Grasshopper for design and exported the data in CSV format, ensuring precise measurements and quick turnaround. From there, Sculptform gathered the data and produced drawings for the ceiling that, from my understanding, were easy for the contractor to follow. This resulted in a product that made the client and design team happy.

Ian Tibbetts

Intern Architect | Dekker

Detailed Resolution Through DTR

From concept to completion, we followed our Design to Reality (DTR) process, ensuring the architect’s vision translated seamlessly into a fully realised system. Dekker took the lead on the initial modeling, shaping the overall form and intent of the ceiling. Our team then stepped in to refine the details—ensuring the design was both buildable and efficient to install.

Using our DTR methodology, we focused on:

Optimising dowel spacing and lengths to achieve the gradient effect efficiently.
Refining mounting solutions to ensure a secure yet seamless connection to the custom grid system.
Coordinating with manufacturing teams to guarantee accurate cutting, labeling, and finishing.

This collaborative approach ensured the final installation stayed true to the design intent while remaining practical and efficient to install.

Manufacturing involved a five-stage process, ensuring accuracy in cutting, labelling, and finishing. A total of 1,376 dowels were milled, pre-drilled, and pre-fixed with back mount buttons. Each dowel was individually labelled with X and Y coordinates to fit within the 12-panel plywood grid system to assist with ease of installation.

Enhancing the Lobby with a Unique Feature Ceiling

This custom wood ceiling is a striking and unique entryway that bridges the gap between a high-end work environment and the surrounding New Mexico landscape. By working closely with Dekker’s architecture team, we ensured their parametric ceiling design was executed flawlessly – from digital modelling to final installation. This project demonstrates how innovative design and thoughtful execution can transform corporate spaces into dynamic, immersive environments.

The dowel ceiling adds a unique and beautiful touch to the lobby. Its balance of complexity and elegance creates a calm yet awe-inspiring atmosphere. Sculptform's thorough explanation of the system and willingness to collaborate made the process smooth. The ability to let us design and export data from our model directly to Sculptform streamlined the workflow and allowed us to better respond to client requests.

Ian Tibbetts

Intern Architect | Dekker

Want to learn more about DTR?

Discover how our Design-to-Reality process can assist in turning ambitious designs into buildable solutions.

Albuquerque, New Mexico

Stepping into the US headquarters of a Global Streaming Giant, visitors are greeted by a striking ceiling installation that seamlessly blends design with function.

ProductCustom Ceiling SolutionMaterialsTimber

SpeciesAustralian Ash

ApplicationsCustom Hanging DowelFeature Ceilings

SectorLeisure

ArchitectDekkerBuilderJT Magen

LocationAlbuquerque, New Mexico, US

Completion2024

PhotographerTravis Lewis

A Dynamic Architectural Vision

Detailed Resolution Through DTR

Enhancing the Lobby with a Unique Feature Ceiling

Product Specifications

Hanging Dowel Ceiling

Product

Material

Species

Profile

Coating

Mounting Track

Outdoor aluminium screens

Product

Material

Profile

Spacing

Track

Finish

Want to learn more about DTR?

Related Projects

Trafford Centre Eastern Garden, UK

Paparoa Visitor Centre

Aspley Mazda

MaxCap Group Office

Upper House

A Statement Ceiling for a Global Streaming Giant

A Coastal Statement in Feature Aluminium Cladding

Medibank Melbourne Hub

Canberra Hospital

Centrepiece - Melbourne Park

Co-op Live

Parametric Curved Timber Rooftop Canopy

Custom Detailing for a Cohesive Finish

Everton Park Library

Scientia Terrace

Marvel Stadium

Western Sydney University

School of Ballet

Riviere Apartments

Marnkutyi Parirna Theatre

Jacaranda Finance Office Fitout

London Luton Airport

Timber Awning Soffit on George Street

Tiwu Kumangka

Integrating Local Culture and World-Class Design

Ramsgate

Koorie Heritage Trust

Embassy of Australian - Washington

ANU Law School

TLC Whitewater

Alba Thermal Springs

Caesar’s Superdome

Warrnambool Library and Learning Centre

Sunshine Coast City Hall

The Pavilion Performing Arts Centre

HERB - Barwon Health

George Street Plaza

Prince of Wales Hospital

American Australian Association

HC Coombs Centre

Cranbrook School Bellevue Hill Campus Redevelopment

Cranbrook School Chapel

Campbell House

End of Trip Facility at 179 Queen Street

Aalia Restaurant

Heritage Lanes - 80 Ann Street

Larc by GRAYA™

Quarter One

Custom Ceiling of Grocery Store

Albuquerque,
New Mexico